Best homeowners insurance providers

Wednesday, October 24, 2012

The best homeowners insurance provider is a matter of, well, opinion. Facts can be assembled to demonstrate superior service or rates or coverage. However, in the end, an insurance customer often lauds one company over another because of immeasurable attributes like “friendliness” and “caring.” Neither of those qualities is measurable on a rational scale, yet they honestly reflect how a homeowner has ultimately evaluated his insurance provider.

So “best” is subjective. Yet every homeowners insurance company can be judged according to industry criteria that are purely objective. Pricing is one such criterion. The bottom line is the bottom line and every homeowner looks there first in evaluating an insurance policy quote. A company striving to be the best homeowners insurance provider in an area must be price competitive. The price of a policy can be a little higher than the competitors’ prices, but only if there is perceived extra value in a policy.

The “best” company also will have its act together in providing homeowners billing and processing that is easily accessible, easily understood, and straight forward in its intent. Upsetting small print won’t be found in the policy documents of an insurance provider wanting to be deemed the best. By the same token, a company representative should be easily reached and the company operated transparently. An insurer that operates mysteriously does not inspire confidence and probably will not be forthcoming when disaster strikes a home.

The variety of coverages offered by a company will add to its luster. If choices are few, a provider does not really seem to be in business to benefit homeowners. When customer policies are so rigid as to be intimidating, a company has little hope of winning and keeping the loyalty of homeowners. Only so much flexibility is possible in any financial transaction, but circumstances sometimes require a little more give than take and a “best” company is structured to do just that.

What the best homeowners insurance provider covets is high placement in the category of “Best Overall Satisfaction.” This category of evaluation contains both subjective and objective criteria. It summarizes what customers have concluded about a company—that is, what they think of a company, how well they perceive a company works with them, how they feel—yes, feel—about a company. Good feelings make for good customers, and the best homeowners insurance providers know the feeling.

 

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